Case Study: How AutoGroup Praha Booked 3x More Test Drives

AutoGroup Praha is one of the largest multi-brand dealership groups in the Czech Republic, representing 7 brands across 3 locations in the Prague metropolitan area. In early 2025, despite strong marketing spend and healthy lead volume, their sales conversion metrics were stagnating.

The Challenge

With 180 salespeople across three locations, AutoGroup Praha had a complex coordination problem. Leads were being assigned manually, callbacks were delayed, and after-hours inquiries — which represented nearly 35% of all leads — were going cold overnight. The sales director estimated they were losing 15-20 potential deals per week simply due to slow response times.

The Implementation

SAM was deployed across all 3 locations in a single weekend, integrated with their existing DMS (Autodealer Pro) and CRM (Salesforce). The AI was trained on AutoGroup Praha's specific inventory, pricing structure, and brand guidelines. Within 72 hours of go-live, SAM was handling all inbound lead follow-up.

What the Sales Team Says

"Honestly, we were skeptical at first. Nobody wants a robot calling their customers. But the conversations SAM has are incredibly natural — and more importantly, when a customer walks in for a test drive, they're warm and already educated about the car they're interested in. Our close rate on these leads is 60% higher than cold walk-ins." — Jan Procházka, Sales Director, AutoGroup Praha

12 Months Later

A year after implementation, AutoGroup Praha has reduced their outbound calling team from 12 to 4 people (through natural attrition, not layoffs) while simultaneously growing their sales volume by 28%. SAM now handles over 2,000 lead conversations per month across their locations, operating 24/7 without breaks.